Active Brands is a house of premium Sports Apparel and Equipment Brands. The brand portfolio consists currently of Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, Vossatassar and Pilago.

Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint.

Active Brands are located in Oslo, Norway with satellite offices in Voss, Trysil, Broomfield, Shanghai, Gothenburg, Helsinki, Copenhagen, and Munich. The main shareholders are FSN Capital AS and Verdane Capital Advisors AS.