Fenix is a house of heritage and premium brands and retailers with strong values. Their focus is always on the long-term benefits of the company, the community, customers, and the planet. Fenix believes in strong relationships and partnerships internally as well as externally with customers and business partners. Sustainability and responsibility are deeply rooted and embedded in our governance structure and in the way they do business.

At Fenix Outdoor International, we care about nature and how we impact our environment. We want to leave our basecamp in better shape than we found it.

The Fenix Outdoor Group was established back in the early 2000’s as a corporate entity when our founding brand, Fjällräven, started acquiring other outdoor companies. Over the years the group has gone through a substantial growth, both organically and through multiple acquisitions.